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Soniya Jain

Farmer and founder from Jhalawar, Rajasthan. She moved beyond traditional farming methods and built LadyFarmer.

Taste what she grows
India Today anniversary issue cover featuring Soniya Jain's Avani Agri and Dairy
India Today's anniversary cover spotlights the iStart-registered startup Avani Agri & Dairy.

From a farming family to a farm business

Soniya comes from a simple farming family in Rajasthan. By using modern technology, growing more than one kind of crop and understanding the market, she turned agriculture into a profitable business.

Wheat and gram, plus crops that earn more

She grows traditional crops like wheat and gram alongside high-value crops and horticulture. Drip irrigation and scientific practices help her cut costs and raise yield.

Her own brand

LadyFarmer is the brand she built to add value to her harvest: processing, packaging and selling directly. Fewer middlemen means a better margin for the farm and a fresher product for the customer.

Bringing the women of her village along

Using government schemes and training programmes, Soniya has brought rural women in her village together and encouraged them to start earning as entrepreneurs.

Recognition

  • National awardFor her integrated farming system.
  • State and national honoursSeveral awards for innovation in agriculture.
  • Indian Council of Agricultural ResearchCertificate of Appreciation, International Women's Day, 8 March 2021.
  • Agriculture Department, Government of RajasthanCertificate for 2022-23.
  • India TodayAnniversary cover story on Avani Agri & Dairy.

See the press coverage

On the farm

Her harvest, packed at the farm

See the products Order on WhatsApp